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Hello Vino is a wine recommendation app, which tailors choices to a particular meal, occasion, or personal taste preferences, which has gained 1.7 million users since it was founded in 2009. They mean business as they company have just acquired the'instagram' of the wine world app Corkbin bringing together millions of wine lovers worldwide. Rick Breslin, CEO of Hello Vino, said: ”The acquisition of Corkbin allows Hello Vino to enhance the entire wine shopping experience. While the Hello Vino app assists wine shoppers before they buy, the Corkbin app facilitates the tracking and sharing of their wine purchases.” “We believe the most enjoyable wine experiences hinge on social interactions and contextually-relevant recommendations.” The combining of two mobile apps is the first of its kind in the wine industry. Additional app features will include the ability to gift wines to friends and interact with tastemakers. So It's obviously not a fad - anybody used it yet? I'm off to download it and see if it does enhance my wine experience.