Looking for a good bottle of Merlot, Pinot Grigio or Bordeaux? Ratings by experts may help narrow the choice but do they really make a difference?
Wine experts say the scores and descriptions they give a vintage will differentiate a good bottle from a mediocre one but in a recent study consumers who tasted fine Bordeaux rated the wines lower than the experts.
“The consumer can look at it (the rating) and say, ’OK a panel of experts has looked at this wine and evaluated it and I know it won’t be plonk,’” said Lisa Granik, who holds a Master of Wine (MW), one of the highest standards of expertise in the wine industry.
Wine experts, magazines and judges in competitions give wine ratings, which are used as marketing tools by the vineyards. Competitions charge a fee for each product entered in the contest.